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There are many types of content marketing. Blogging is very popular. Writing articles and eBooks are other ways to market yourself and your products. Social media is also very popular.
Podcasting is another option. A podcast is a digital audio file that you can stream from the internet or download and listen to. Podcasts can be free or sold for a fee. You can set up a podcasting site or “channel” and make daily podcasts like a radio show.
Reasons to consider podcasting:
- 20% of adults report listening to podcasts at least occasionally. That’s a lot of people you can reach with your voice!
- Podcasting is much less crowded than blogging. The blogging landscape is very crowded. Get out of that space and consider starting a podcast, instead.
- People can do other things while they listen. Think of all the activities that can be performed while listening to a podcast:
- Work out
- Wash the dishes
- Take a walk
- Mow the grass
- Sit in a bus or train
- Vacuum the carpet
- Sit by the pool
There’s more intimacy. The written word is no substitute for the spoken word. With a podcast, you can connect on a whole new level.
You can reach a new crowd. Many people won’t read a blog, but will listen to a podcast.
Podcasting has many advantages over the other forms of online marketing. You can provide value in a new and more meaningful way. Podcasting is even easier than blogging, because you don’t need a website to get started.
Getting Started With Podcasting
You can get started quickly with only a couple of tools:
- A quality microphone. Fortunately, a good microphone in this day and age is only around $50. The Snowball by Blue Microphones is the most popular. Do a little research and find a quality microphone. Remember that you’re only recording your voice. You don’t need a microphone that can handle the crushing volume of a drum set.
- In a pinch, a combination headset-microphone can work well enough to get started. Move up to a better microphone when your finances allow.
- The headset combo is also a good option if you’re interviewing others. Remember that you have to be able to hear the other person without the sound spilling over into your microphone.
- A computer to store the recordings. Actually, there are many alternatives to a computer, but you’ll need a computer to upload your podcast anyway.
That’s all you need to get started. There’s no excuse! A simple microphone and your computer are all you need to make a high quality podcast. Start looking for a microphone today. You can get started on your first podcast immediately.
Creating your first podcast:
- Choose a format. There are a few ways to conduct your podcast:
- Go solo
- Have one or more guests
- Most podcasters stick to a single format and occasionally change it up. Your listeners will probably grow to expect and like a particular format, but don’t be afraid to vary it on occasion.
- Prepare. Unless you’re very talented, you’ll want notes, if not a full script. If you’re interviewing someone, have questions ready.
- Consider the purpose of the podcast. What are you trying to share, teach, or explain? Perhaps your podcast is strictly for entertainment purposes.
- Record in a quiet space. People don’t enjoy listening to anything with a lot of background noise, it’s distracting and shows a lack of professionalism.
- Edit appropriately. There are many audio programs available for cutting and pasting sections of your podcast. Many of them are free. Ensure that any guests who participated in your podcast have the opportunity to review your edits before making the podcast public.
What could be easier? It can be a little more intimidating to put your voice online than writing a blog post. But that also makes it more effective. You’re putting a part of yourself out there for the world to experience.
Once you’ve recorded your podcast, it’s time to make it available to others.
Getting Your Podcast Out to the Masses
You can send out your podcast in several ways:
- Create an RSS feed. You can upload your podcast to a single site and it will automatically be delivered to your subscribers.
- Use iTunes. iTunes will also deliver your podcast to subscribers; People will also be able to search for it. You can choose whether or not to charge a fee.
- After uploading to iTunes, you can expect it will take approximately 5-7 days until your podcast is available. There is a review process.
- Upload your podcast to other sites. Soundcloud is a popular platform and provides multiple sharing options.
- Use social media. Tell everyone about your latest podcast. Get every listener you can find. They’re all potential customers.
- Buzzprout – Buzzsprout allows you to do everything mentioned above in the first 4 points resources, and so much more. Buzzsprout is hands down the easiest and best way to launch, promote, and track your podcast. Your show can be online and listed in all the major podcast directories (like Apple Podcasts, Spotify, Google Podcasts, and more) within minutes of finishing your first recording.
Use your imagination. Market your podcast any way you can. Every loyal listener is potentially another dollar in your pocket. Marketing is the key.
Now that you have a podcast and listeners, the next step is monetization. It’s time to boost your income.
Making Money With Your Podcast
- Sell your own products. Do you have a course or other product for sale? You can use your podcast to promote your products. The show can be about your product, or you can casually mention it during the show. In your podcast, entice people to visit your website where they can buy your products.
- Sell affiliate products. Don’t have any of your own products? Sell someone else’s. This is a great way to lure guests to your show. Let them tell your audience all about their life-changing doo-dad. You can take a piece of the action with an affiliate commission.
- Sell your podcast. You can also charge for your podcast. Some podcasters put out a few free episodes and then sell the rest. Some make a short version available free of charge, but charge a fee for the full episode.
- Charge for advertising. Make money by charging other companies for advertising on your show. This works especially well when you’ve built an audience. Find companies who sell products to your target audience. Run a prerecorded commercial or promote the company in the context of your show.
There are other ways to make money with your podcast. Find sponsors. Get donations. Use the podcast to build your brand and market your services. Whenever you have an audience, the possibility for making money exists. The possibilities are only limited by your imagination!
Consider podcasting as a means to boost your income. There are many ways to monetize your podcasts. All you need is a microphone, computer, and a little free time. Provide value, and the money will follow.
Want to learn more in depth about how to start your podcast off like an expert signup for my 5 Day Crash Course Podcasting like an expert for Beginners.
P.s…… After you put these tips into action let me know how it helped you or if you have any questions. You can leave a comment here or message me at email@example.com
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To Your Podcasting Success,